Friday, April 9, 2010
Love Whose Body?
What time is it, Readers?
You guessed it...time for another Media Rant by Whitney.
On the menu this time, my own beloved Vicky S. Let me start off by saying I LOVE Victoria's Secret. I really, truly do. I love their bras. I love their lingerie. I love their body creams. What I can do without is their recent hypocrisy. VS has launched a mini-line, titled 'Love Your Body' within their best-selling Body line. At first I was sort of thrilled to hear this. I envisioned ads containing women of all shapes and sizes a la Dove's Real Beauty Campaign. Ya know: young, old, short, tall, curvy, boyish, etc. Come to find out...mmmm, not so much. In fact, the ads contain nothing more then a line up of, you guessed it, perfectly proportioned models.
So, whose body exactly am I supposed to be loving? I can tell ya right now I'm not loving looking at stick-thin models with legs up to here, yet still magically having D-size boobs. Yeah, not in love with that at all, actually.
To top it off, the campaign includes a video of the models discussing all the different parts of a man's body they love. Again, how is this supposed to help me love my body? Watching a panty-clad model lounge about discussing how much she loves a man's tummy (while pointing out her own amazingly toned abs for inspection), does not make me LOVE my very own post-baby body. So, next time you attempt to help women around the world love THEIR bodies, why don't you start by actually loving THEIR bodies yourself? Sorry VS, but you reeeeally missed the mark this time.
For those who are interested...
The 'What do you love about a man's body' Video:
The 'Love Your Body' Commercial: